Concept

SpeakUP Campaign

There is a lot of stigma behind mental illness. Many think mental illness isn’t a health issue, but just another day-to-day problem in life that you just need to get over. While working on SpeakUP Campaign, I conducted online interviews with people who struggle with mental illness and what their needs are; Having a places to go talk to someone that you trust, but often dont feel comfortable talking to people they know. So I thought to creating an online anonymous forum where the user can write about their stories. With this in mind I designed a campaign aimed toward educating individuals with compelling images depicting how many individuals feel on the inside displayed outward.